Every company needs business development and targeted innovations to secure its future. To assert itself in the market, take advantage of changes and benefit from new opportunities. To leave the competition behind and establish new standards. The pressure for the “right” new service, groundbreaking innovation and successful entry into new fields is constantly increasing and presents companies with new strategic challenges.
Innovation and business development are extremely diverse and break new ground with every project.
Pioneering innovations and successful new fields are the result of a consistent focus on the target group. Whether it is a question of helping a new technology onto the market, identifying the right direction for innovation, establishing a new lucrative foothold or expanding a new business area, it only works if the key needs of the target group are served. This ensures the relevance of the new services for the market and thus the future of your own company.
Because only those who are relevant to the market are in demand.
We specialize in ensuring this focus on the target group.
Our experience makes it possible for you,
Our approach not only provides a clear “big picture” of how to proceed, but also sets the course to secure the future that the company needs.
If you would like to know what we have already achieved with our customers and would like to talk about how you can continue, simply get in touch with us.
One hour. Your challenge. Our experience.
What does it take to develop truly relevant services for target groups? How do you enter a new business field? How can new solution areas be opened up for innovation? You can book a free “Be Relevant” appointment directly here. We look forward to seeing what you bring to the table!
New technologies, new products, new services, new target groups, understanding and exploiting unknown fields – that is what characterizes Business Development & Innovation. The strategic challenges are many and varied, but there are typical situations in which we can help.
When a new innovation strategy is needed.
When products can only be minimally improved, gaps in the product range have been closed and the limits of what is technically possible have been exhausted, the question often arises: what do we do now? In this situation, an organization needs a new big picture that shows it where and how it can tackle the next big innovations and fields. Rebalancing target groups and fields, thinking consistently from the market, transferring the major issues of the target groups into feasible development tasks and opening up new solution spaces are the decisive levers for developing effective innovation strategies.
We would be happy to show you personally how we set up such “incubator projects” and how our clients benefit from them.
When a lot of ressources and energy have been invested in the development of a new product or technology, but market success has not materialized.
The product has a surprisingly difficult time on the market, customers do not recognise the added value, marketing is difficult and the sales department gives the product a wide berth. Doubts then often arise as to whether the product can even have the hoped-for impact. On the other hand, everything speaks in favour of the new product and its potential – writing it off as a flop is unacceptable.
We experience this situation time and again. In most cases, the original idea is really good and convincing, but at some point the realisation has stalled.
We are happy to show you live how we proceed in such cases, how we re-match services and target group and thus help the product onto the market through small but decisive strategic adjustments.
If new fields do not scale.
Establishing new business areas requires high investments that must be worthwhile. However, these fields often don’t get off to a good start: there are individual successes, but it doesn’t scale, the critical mass is not reached and the organisation doesn’t get the horsepower on the road.
Especially in a new field, the complexity of new target groups, new services, different market rules and competitors is so great that the right business model, the common thread of the project, often gets lost in day-to-day business.
We will be happy to show you in person how we get new fields back on track, refocus market orientation, sharpen differentiation from established solutions and thus launch the new field with an effective business model.