Together, we work out which revenue model will work, how the offering can be scaled, and what role it needs to play within the existing portfolio.
Digital innovation rarely fails because of the technology, but rather because of the specific characteristics of the business design.
The challenge for companies is not to ‘go digital’. It is to find the right role for digital within their own business.
This question should be clarified before the technological solution is developed.
Our principle.
Many companies are faced with the question of how new digital offerings fit into their existing product and service business.
We do not view digital offerings as an add-on to the existing portfolio. Right from the start, we work with you to consider how digital features interact with products, services and sales – and how this results in a scalable, integrated offering.
In this way, a digital add-on becomes an integral part of the product – and a digital project becomes part of the business.
They follow a different development logic – in terms of customer value, revenue model, sales and scalability.
A successful digital product does not merely generate data or provide additional functions. It makes a meaningful difference to the customer.
– It solves a problem that the customer actually has.
– It delivers a benefit that can be measured.
– It evolves alongside the customer’s process and gradually takes on more tasks.
– It can be integrated into existing business operations – or deliberately scaled up as a new business venture.
This is precisely what distinguishes a digital feature from a digital product.
We help refine digital products so that they are relevant to customers and fit in with existing business operations.
To this end, we focus on the key questions underlying the technology: What specific benefits does it deliver? Who is it really relevant for? What changes still need to be made to the product, offering or revenue model to ensure it develops into a viable business?
From our work on numerous projects, we are familiar with a wide variety of starting points – ranging from individual digital functions and standalone digital solutions to the question of how digital technology fits into the existing portfolio and becomes part of the next generation of products. This experience helps us to identify more quickly where the real bottlenecks lie.
After all, it is rarely down to just one factor. Successful digital business arises where customer value, product, business model, sales and portfolio all align.
Results.
Our aim isn’t just the next digital pilot project. Our aim is an offering that wins over customers, fits the company and makes a measurable contribution to the business.
In 30 minutes, we’ll clarify where your digital offering stands today and what the next logical step is.